Buying tickets to a Premier League game at Liverpool FC is among the great challenges in English soccer.
Never mind that their stadium was just expanded to 54,000 seats. As near as I can tell, if you are just starting out — that is, if you haven’t been buying tickets from them for quite some time and aren’t a paid member — there is literally no such thing as going to their website or their ticket office and buying tickets to a game.
How can this be? Simple: global scale demand. Liverpool haven’t won anything in a while, but their brand is as big as they come. And everybody knows that seeing a game at Anfield means being part of a truly special atmosphere, from the world-famous Kop stand to “You’ll Never Walk Alone” to their amazing fans and entertaining team.
So, before we discuss how to see Liverpool play, let’s first talk about why it’s so damn hard to do. And take a breath, because it’s about to get detailed and confusing. I’ll do my best.
Liverpool Ticket Allocation Process
Like all clubs, Liverpool has season ticket holders and paid members. Season ticket holders simply get their seats reserved for all home games. Lucky bastards.
Liverpool does things a bit differently in other ways. First, members can buy tickets for the first half of the season in July and the second half in November. This is limited to one ticket per member for each game. Most clubs don’t have this feature.
When a game is coming up — usually about six weeks before — local members (who have the right postal code) can buy tickets. Then, about two weeks before the game, if there are any tickets left, there is a General Sale for members. This may be arranged by loyalty points, which you get by buying tickets, so you can see how it’s tough for newcomers to break in here. And sometimes this is restricted in other ways, because they try to keep non-Liverpool fans from buying these home-section tickets.
If there are still tickets left after all this … well, Liverpool’s website doesn’t even entertain the possibility that non-members can ever buy tickets from them. It just doesn’t happen. So, if you think you want to see a Liverpool game in person, get a membership (one for each of you!) in the summer and pay close attention to these on-sale dates, starting in July. A full adult membership is £44 ($60) for Americans; a “light” tickets-only membership is £27 ($35).
Finally, there is a Ticket Resale area, where season ticket holders who can’t make it to a game can offer their tickets for sale. Most of the time, you have to be a season ticket holder to buy one of these, but sometimes these come up for members. Don’t count on it.
By the way, for away games … don’t worry about it. If you haven’t been doing it for a long time already, you will never in your lifetime buy an away ticket from Liverpool FC.
Liverpool Match Breaks and Hospitality
First, a definition of “hospitality”: a package that includes a ticket and some other perks such as food, drinks, lounge or suite access, stadium tour, meeting former players, a hotel room, etc. A big club like Liverpool has many variations on these, and they sell them two ways: through third parties and directly.
On third parties, Liverpool works with two companies, Champions Travel and Travel Connection. And prices vary widely based on which package you go for, and which game you want to see.
For example, as I write this, the next two Liverpool home games Champions Travel have on sale are vs Everton and vs West Bromwich Albion. A basic package — middle-tier seats around the 18-yard line, free drinks at halftime, meet former players, stay in a three-star hotel in town — is £298 for the Everton game and £213 for West Brom, per person. That would be about $400 for Everton and $290 for West Brom. And the packages all go up from there.
You can also get these directly from Liverpool, but at some point it gets super confusing. There are just so many packages, and so many games, but for Everton and West Brom, the club’s prices are pretty similar to the above. Here is their website, if you want to dig in. Might be best to just get a membership and call them.
Buying Hospitality From EnglishSoccerGuide.com
In addition to being a wordy blogger and soon-to-be-author, I am a registered reseller of hospitality packages through Champions Travel, and they make different options available to folks like me. For example, for that Everton game, I can get you those same seats and perks, without the hotel room, for about $275 per person. For West Brom, it’s about $175. So if you can find a hotel for less than $125 a night (per person!) I’m a good price point there.
This all gets really confusing, so I would suggest that you give the club a call and/or get in touch with me. I have several ways to help with tickets and planning.
Third Party Ticket Sites
Now we are talking about StubHub and other shadier sites, and I have a standard disclaimer here: I have never bought English soccer tickets from any of them. Some folks I work with have, and I don’t know that anybody has been ripped off, but understand that it is illegal to resell English soccer tickets at any price, unless it’s a package and you are a registered reseller like me. So if you’re dealing outside the law, you don’t have a lot of protection.
I also have a standard exception to my experience, and it involves Liverpool. One time my buddy and I were in Manchester the night before Liverpool was playing Plymouth Argyle in the FA Cup. It occurred to me to jump onto the Liverpool Craigslist and see what I could find.
And we scored. I found a woman who had a local membership with tons of points, and two friends who had the same and couldn’t make the game. She was offering to meet us outside, use her cards to get in, and then stand with her on The Kop. We jumped all over it and had a great time. So these things happen — but I would have been nervous had it been “meet me around the corner and I’ll give you the tickets.”
The bottom line on tickets for Liverpool home games:
- Buy a membership before the beginning of the season
- Watch for the July and November sale dates
- Watch for the on-sale dates for your particular game, and track all the various restrictions, etc.
- If it’s against somebody big like Arsenal or Man U, forget it; you won’t get a ticket.
- Call the club with questions.
- OR get in touch with me to pick my brain and/or get a quote on multiple hospitality packages.
Right, so I hope this wasn’t too much. Liverpool tickets are not only hard to get, they’re also confusing as hell. And expensive. But Anfield is a special place, and according to several of my readers I’ve sent there, it is worth all the effort and cost to see Liverpool play there.