Since getting regular tickets to Premier League games is so hard, people wind up in the market for hospitality packages. But even that gets confusing, as there are many options, many sellers, and no easy answer to the seemingly simple question, “What do English soccer hospitality packages cost?”
Allow me to take a shot at explaining this.
First, a “hospitality package” is really just a seat plus some kind of benefit: food, drink, lounge access, stadium tour, and so on. There are many of them, including more than one at just about every Premier League club, and the prices — just like those with regular tickets — vary wildly with the opposition.
Also, many sellers attach hotel rooms to the packages they offer, but I don’t.
Let’s take, as an example, the Centenary Club at Chelsea FC, one of the best packages I sell through my consulting and ticket services. (That’s just part of the amazing buffet in the photo above.) You get the buffet pregame, access to a lounge during and after the game (including free coffee and tea), and seats in the middle tier of the east stand, around the top of the penalty area.
Here is a view from those seats:
What does that package cost? Here are prices from upcoming games (as of August 14):
- September 1 against Bournemouth: $275
- September 29 against Liverpool: $700
- November 4 against Crystal Palace: $350
See? It’s all about the opposition.
Let’s take another one, the package I sell for Arsenal home games.
This is a club-level seat behind the goal, just above the away fans, with lounge access, free drinks at halftime, and a voucher for a stadium tour on a different day.
- August 25 against West Ham: $200
- November 3 against Liverpool: $550
- December 22 against Burnley: $150
Again, same package, different teams.
Depending on the game, I have up to five packages for Man U, so let’s take the lowest priced, the highest, and the most popular.
The lowest is a seat in the upper tier corner with lounge access and free coffee and tea. The popular one is a seat in the Stretford End, lower but behind a goal, with the same perks. The highest is an off-site champagne reception and buffet pregame, then snacks and free drinks after with former players hanging out and you get a 10% voucher for the club store.
And now, the prices:
- February 26 against Liverpool: $575-$625-$850
- April 13 against West Ham: $275-$325-$450
- April 27 against Chelsea: $550-$600-$750
By the way, I don’t have that high-end package for all their games. The lower ones see prices as low as $150 and $200 against Wolverhampton, $200 and $250 against Huddersfield.
It’s Not All About the Big Premier League Clubs
Of course, not everybody is as expensive as these three big clubs. At West Ham, $200 usually gets you a padded seat on the halfway line with a free bar the whole game. At Crystal Palace, $150 typically gets you outside a suite in the end near the away fans, really close to the pitch. And then there are lower-league clubs where you can also get a package, in many cases from me.
So, what do hospitality packages cost? Like so many things in life, it depends!
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